Introduction
2025 has been a year of many advancements in fertility and reproductive health. We have compiled four key trends that we are seeing.
Egg freezing is going mainstream
Demand for egg freezing is skyrocketing, especially among women in their late 20s and early 30s. Why? More women are aware about infertility and find it an option while navigating their careers. Companies are also adding fertility benefits and the tech has gotten so much better. It's not taboo anymore; it's just smart planning.
Egg freezing is also surging in popularity across the Asia-Pacific region, driven by greater awareness, corporate fertility benefits, and technological advances. In countries like China, stored frozen eggs tripled from 40,000 to 100,000 between 2020 and 2023, while markets in Japan, Taiwan, and Vietnam show rapid growth amid shifting social attitudes toward career-family balance. Regulatory changes, such as Singapore's 2023 policy allowing elective freezing for women aged 21-37 regardless of marital status, further boost access.
AI is in the labs now
For 2 years, Asia’s leading fertility medical conference, ASPIRE, has been including discussions around the use of AI to improve fertility outcomes. We're talking embryo viability prediction, automated lab work, personalized treatment plans, and way more accurate IVF success predictions. This isn't the future—it's happening right now, and it's making fertility care more efficient and personalized.
More preimplantation genetic testing before implantation
Genetic testing is becoming much more prevalent. More people are using preimplantation genetic testing (PGT) to screen embryos before transfer. The aim is to reduce miscarriage risk, improve success rates, and give you way more clarity and confidence during IVF.
However, we also need to be aware of false positives, meaning a normal embryo might be incorrectly identified as abnormal. It is important to know how to discuss the applicability of these treatment add-ons with your doctor.
Digital fertility care is picking up
Digital care is scaling fast in the US and we also see it emerging in Asia. You can now have doctor appointments from home, track your cycle in your smart wearables, and get remote support between clinic visits.
Sow Fertility is here to fill in the gaps of your clinical experience. We make getting expert answers way easier and more convenient without sacrificing quality care.
