We are proud to share that Professor Liona Poon, Medical Advisor to Sow Fertility, has been named one of JESSICA's Most Successful Women 2026, recognising her two decades of work transforming pregnancy care from reactive to preventive.
Prof. Poon, Professor(Clinical) at The Chinese University of Hong Kong's Department of Obstetricsand Gynaecology and President-Elect of the International Society of Ultrasound in Obstetrics and Gynaecology (ISUOG), is best known for co-leading the landmark ASPRE trial, which showed that early, targeted aspirin use can cut pretermpreeclampsia by 62% in high-risk women. Her research has since been adoptedinto first-trimester screen-and-prevent protocols across Hong Kong's public hospitals, helping thousands of women receive earlier risk assessment and more personalised care. In 2024, she founded PregnaSense Co. Limited to bring her predictive biomarker research into everyday clinical use and in 2025, she joined Sow Fertility as their Medical Advisor. In 2026, Prof. Liona Poon was awarded the Croucher Senior Medical Research Fellowship to advance multi-omic research into pregnancy complications.
JESSICA's Most Successful Womenplatform celebrates leaders across Hong Kong and Asia who are reshaping their fields through impact, resilience and vision — qualities that have defined Prof. Poon's career from her early training under Professor Kypros Nicolaidesat King's College Hospital, London, to her current role driving evidence-based maternal health standards across the region. Her full feature can be read on JESSICA's Most Successful Women page.
At Sow Fertility, Prof. Poon'sclinical expertise and research rigour have been instrumental in shaping ourapproach to fertility, maternity and postnatal care for the corporates andinsurers we partner with across Hong Kong and Asia.
“It's a privilege to workalongside such a forward-thinking group dedicated to making fertility, maternity and postnatal care more accessible and evidence-based,” said Prof. Liona Poon, Medical Advisor at Sow Fertility. “I'm grateful to contributeand to learn together as we continue advancing women's health.”
Dawn Chan, Founder & CEO of Sow Fertility, added: “We are grateful to have Prof. Poon's expertise inour work with corporate partners, as we build more fertility- and family-building-friendly workplaces across Hong Kong and Asia.”
This recognition reflects thecalibre of expertise behind Sow Fertility's mission: to transform reproductivehealth and family-building in Asia by offering comprehensive and flexible fertility benefit solutions through corporates and insurance partners. Sow Fertility provides personalised support that enables employees to navigate fertility and family-building challenges — fostering a healthier, moreproductive workforce and a thriving organisation.
Congratulations to Prof. Liona Poon on this well-deserved recognition.
To learn more about SowFertility's fertility benefit solutions for your organisation, contact us.
